News and Publications

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AmberLeaf Webinar: Optimize Your Asset Management Marketing Performance and Increase Client Acquisition
February, 2017 The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends but maintain the standards and philosophies that they are based on. Is your organization attracting the right clients and meeting those expectations? Watch this on-demand webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed…..watch now

AmberLeaf Wins Oracle Award (again)

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AmberLeaf was recognized an Oracle partner of the year again in 2016.

AmberLeaf featured in CIO Review

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CIO Review profiles AmberLeaf as top Oracle Solution Provider for 2016 …. read more

AmberLeaf Wins 2016 Informatica Innovation Award

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On the heels of winning Oracle’s 2015 Excellence Award for Customer Experience Specialized Partner of the Year, AmberLeaf has received another award for our work in managing the customer relationship and the data used to optimize the customer experience….read more

AmberLeaf founder talks about the latest news in Business Intelligence and CRM
The experts weigh in on if HP should make a purchase to better compete in the BI space, give advice for Oracle regarding the investigation of their acquisition of Sun and respond to the Gmail outage with regards to trusting the Cloud for business needs….read more

Why is the B2B Model so Difficult?
DM Review Magazine data quality issues in B2B companies tend to far overshadow the B2C challenges…read more

Closed Loop Marketing is Like My Three-Year-Old Son
DM Review Magazine – It always amazes me how simple things in real life match the complex inner workings of marketing strategy, closed loop marketing and customer intelligence…read more

Is Lead Management a Sales or Marketing Program?
DM Review Magazine – Lead Management is often confused with campaign management or SFA…read more

A Marketing Suite by Any Other Name
DM Review Magazine – Traditionally, marketing automation was fairly synonymous with campaign management. However, in the last few years, several other technologies became requirements in order to be considered a suite…read more

Multichannel Metrics Still Confounding
DM Review Magazine – …the overwhelming theme was that the main concern for most marketers in the coming year is multichannel marketing measurement…read more

Loyalty Program ROI
DM Review Magazine – One of the most frequent and difficult questions I have received lately is, How do I measure the success of my loyalty program?…read more

A Look at Consolidation
DM Review Magazine – The rash of consolidations across all industries seems a bit unprecedented. The technology sector has not escaped this trend…read more

Database Design is Difficult
DM Review Magazine – I regularly hear the complaint, can’t get basic information from the business side – particularly from sales and marketing individuals…read more

MRM: Efficiency or Effectiveness
DM Review Magazine – Some of the features and functionality of marketing resource management include digital asset management, dashboards and financial…read more

Leaders and Followers
DM Review Magazine – Organizations are looking for behavioral information to triangulate hypotheses, identify segments and needs and verify brand attributes…read more